The story
Visitors walked through life-size paper buildings, vehicles, and characters.
Workshop tents let people fold their own takeaway memento.
Coverage reached over 4 million people across social channels.
All projects
Editorial
Brand Activation: Origami City
- Client
- FMCG Beverage Brand
- Year
- 2023
A pop-up activation transforming a city square into a fully papercraft world.